To expand by hiring new personnel, to expand by investing in new office premises (to promote the well-being and development of our employees), to expand by acquiring new commercial premises in Canada and Australia to extend our logistics and preparation areas. To expand by exploring new markets at the international level (Africa, Asia...); to expand by creating new programs to allow our products to benefit from a better exposure, to expand by focusing on ourselves and the quality of our products online in order to regularly value the competition and Fashion Designers. We plan to open our first physical stores in 2024, initially in countries with a strong reputation for couture such as: Paris, New York, London, and Milan. Expanding will be our creed for the next 7 years.
Each of these projects represents one of the essential points of our group's desire to thrive in the highly competitive fashion and haute-couture market. We are a young company less than ten years old which, through these projects, wants to make itself known and acquire notoriety on the international market not only through competition but also through our e-commerce sites and our brands. We want to seize the opportunity offered to us by emerging countries (such as Brazil or China, for example) with economic growth sometimes exceeding 5% per year and populations that can reach one billion inhabitants.
Each of the projects that we carry out aims to set us apart from the competition by showcasing fashion and haute couture talents:
This is a competition that we are organizing in 17 countries in the summer 2021 (including the United States, France and Brazil) aimed at highlighting talented Fashion Designers progressing through the competition until, for the best of them, winning a $100,000.00 bonus. It is also an opportunity to showcase our support systems for Fashion Designers in their transition to e-commerce, with the aim of giving them the international visibility offered by our sites to showcase and sell their creations in their own name. A close collaboration with universities is envisioned, they are the ones that will host the selection phases.
With our sites, we have the ambition within two years to establish ourselves in Africa and to expand on the Asian market (especially in Japan and India) in order to reach a large clientele looking for quality products made by the independent designers of our e-commerce network and corresponding to local fashions.
We also want to establish logistics centres in each of the 17 countries of the first edition of the Best Designer Competition. Our objective is to offer Fashion Designers joining our network premises that will allow them not only to make their creations, but also the logistical means to ensure the preparation and dispatch of their orders. Whatever the number of participants in the first edition of the competition, we will be close to our markets and our customers' expectations.
In each of our actions, in each of our advertising campaigns, our desire is to highlight diversity. For too long, diversity has been side-lined in advertising campaigns and major international representations, without mentioning overshadowed by society. Diversity is a richness, a strength that should be celebrated because it is in difference that the world is stronger.
Our objective is to open, during the year of the Olympic Games in Paris, France, 3 boutiques in prestigious cities recognized in the fashion industry. One will be opened in New York, another in London and one in Paris. We will open two types of boutiques: one selling clothing made by our brands' designers, and the other selling clothing items from international designers represented by our current sites.
Today we are present, thanks to social networks (Facebook, Twitter...) in 22 countries on 4 of the 5 continents. In the years to come, we have the will to establish ourselves and expand on the African and Asian markets.